Death by features


Everyone knows 'death by PowerPoint', we'd like to introduce a new term - 'death by features'

Don't get us wrong, we love a good feature - our insight platform has plenty. We just make sure they're the right feature at the right time. After all, many new features designed to add value just end up adding overwhelm. People want nuts and bolts before bells and whistles.

Instead, we focus on your overall business vision, then plan how to get you there. And we ask questions, like:

  • What are the ultimate goals for the tool?
  • What's the perfect pace to add features?
  • How do we make it effortless, intuitive, and integrated into your culture?

At Cognni, we don't just offer a software platform, but a partnership.

So, what about you? What's the most frustrating feature you've experienced? Reach out - we won't drown you in jargon (or features).

Gareth Ratcliffe Oct 2022

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