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If you build it, they will come. But what if they don't?

MAKING KNOWLEDGE MORE

So, you've made it to the end and launched your insight portal. Congratulations! Now you obsessively check the usage data every day (or every few minutes) and wonder: Where is everyone? Why aren't people signing up and uploading content? All that work and money - why aren't people embracing it?

Many of our clients come to us with this precise problem. That's why we work with you early on to make sure that when we launch your portal, you have a plan in place to promote it.

To maximise usage, your portal will be branded and user-friendly so once people log in, they keep coming back. And you'll receive best case practices proven to accelerate uptake. You'll also find that migrating to us brings a cost saving, and you'll be up and running refreshingly fast.

You may be thinking: there's no way we can do all that on top of everything else. But we'll help make it simple and manageable. It's all part of our mission to make knowledge more. Because if you build it, and promote it, they actually will come.

So, what challenges have you faced post-launch? Let us know.

Gareth Ratcliffe Aug 2022

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